Costco’s $22.99 Strawberry Streusel Cheesecake Is Back — And Shoppers Say It’s ‘Too Good’

Costco Kirkland Signature Strawberry Streusel Cheesecake on display in the bakery case

Strawberry season just got a major upgrade at the warehouse club, and honestly, we’re not over it. The Kirkland Signature Strawberry Streusel Cheesecake is officially BACK on shelves, and Costco shoppers are acting like it’s the second coming of the food court churro. This isn’t a quiet little bakery restock, either — people are posting Reddit essays and Instagram reels about a cheesecake. That’s how good this thing is.

The Cheesecake That Broke Reddit (Again)

Let’s talk specs first, because this dessert does not play around. We’re talking a 4½-pound, 72-ounce cheesecake with a graham cracker crust, a thick layer of creamy filling, a swipe of real strawberry topping, and a generous crumble of buttery streusel on top. It serves about 16 people (or, let’s be real, 4 people who are very committed), and it rings up at $22.99 in stores.

This isn’t the cheesecake’s first rodeo, either. It originally dropped in spring 2025 and immediately became a cult favorite. One Redditor called it “too good,” adding that it’s “light and fresh, not super rich like many cheesecakes.” Another shopper went even further, declaring it flat-out “the best cheesecake I have ever had.” When your bakery item is getting reviewed like a Michelin restaurant, you know it’s onto something.

“I’ve already bought it twice. I can’t stop eating it.”— a very honest Costco shopper on Instagram

A slice of Costco's Strawberry Streusel Cheesecake showing the graham cracker crust, creamy filling, strawberry topping and streusel crumble

Why It’s Worth Fighting the Bakery Crowd For

Here’s what actually sets this one apart from a basic strawberry cheesecake: the balance. Shoppers keep pointing out that it isn’t overly sweet or cloying the way a lot of grocery-store cheesecakes can be. The tangy cream cheese filling plays nicely against the fruity-sweet strawberry layer, and the streusel adds a crisp, buttery crunch that keeps every bite from feeling one-note. If you’ve had Costco’s Mixed Berry Streusel Cheesecake before, this is basically its glow-up strawberry cousin.

It’s also a genuinely smart party move. At under $23 for something that feeds a crowd and looks like it came from an actual bakery, this cheesecake is quietly one of the best price-per-impressed-guest ratios in the entire store. Cookouts, potlucks, backyard birthdays — this cake shows up and does the heavy lifting for you.

More Bakery Drops Worth the Trip

If the Costco bakery is officially your personality this summer, you’re in good company. We’ve also been obsessing over Costco’s New $18.99 Waffle Cone Bar Cake, which tastes shockingly close to real ice cream, and the new Mini Croissant Donuts that have shoppers convinced Krispy Kreme needs to watch its back. And if red, white and blue is more your speed, don’t sleep on the returning $9.99 Red, White & Blue Cookies before they disappear for the season.

Should You Grab One?

Yes — and don’t wait around to think about it. This is a limited-time seasonal item, which in Costco language means “here today, mysteriously gone by August.” Availability is already spotty at some warehouses, so if you spot it in the refrigerated bakery section, toss it in the cart first and ask questions later. Your future self, mid-bite on the back porch, will thank you.

Have you tried the Strawberry Streusel Cheesecake yet? Let us know in the comments if it lived up to the hype — and check back with GroceryGoodies for more of the viral finds worth the warehouse trip.

Photo credits: Image 1 — The Image Party/Shutterstock via Tasting Table. Image 2 — msinferno/Instagram via Mashed.