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Costco’s Latest Pastry Craze: Why Shoppers Are Sneaking These Treats in Their Luggage

Imagine this: you’re strolling through the aisles of Costco, your cart already half full with the usual suspects—giant tubs of peanut butter, a seemingly endless supply of paper towels, and maybe a rotisserie chicken for good measure. But today, you’re about to embark on a culinary adventure, no passport required. That’s right, Costco, the king of bulk buys, has just dropped a new international delicacy on its shelves that’s so irresistible, folks are tucking boxes into their carry-ons like precious cargo.

Enter the scene-stealing D-Plus Baked Wheat Cakes, a recent find by the eagle-eyed @costcodeals account on Instagram. If you haven’t yet had the pleasure, let me paint you a picture. These aren’t your average pastries. We’re talking about a duo of squishy, soft wheat cakes that come in two drool-worthy flavors: chocolate and Hokkaido cream. Each box, neatly packed with 12 individually wrapped buns, promises a taste of Japan without the jet lag.

For those not in the know, these treats share a similar vibe with Japanese milk rolls, thanks to the tangzhong method—a clever technique that gives them a super soft texture and an impressively long shelf life. Imagine biting into a cloud of “melt-in-your-mouth” fluffy goodness. Now, imagine being able to snag a box of these goodies for just $12.99 in the US (or $17.99 in Canada). That’s roughly a dollar (or a dollar fifty) per piece of pastry perfection.


🤤NEW @dayplus_official wheat cakes are now in select @Costco warehouses in the NE, NW, Los Angeles, Bay Area, San Diego and Western Canada regions!! #daypluspartner 🤗These super fluffy and soft wheat cakes come in 2 flavors: Chocolate and Hokkaido Cream! ✅Individually packaged makes these super convenient for lunches and on the go snacking! ☕️Perfect little snack to have with your coffee/tea! 🙌Comes in a box of 12 for $12.99 (US) and $17.99 (Canada)! 😍If you love Asian pastries these are a MUST grab at Costco on your next Costco trip!🛒 #dayplus #bakedwheatcake #yummy #costcodeals #costco ♬ original sound – costcodeals

The buzz around these buns spread like wildfire, with fans on Instagram practically doing a happy dance in the comments. “These are sooo good!” became a common refrain, echoing the sentiment of newfound devotees ready to stockpile their pantries. Requests started pouring in from all corners: “Bring to Las Vegas,” pleaded one, while another crossed their fingers for a drop in Norfolk. While it’s still up in the air whether these treats will make a nationwide tour, residents of Los Angeles, San Diego, the Bay Area, the northern US, and western Canada might just strike gold on their next Costco run.

But what if you’re not one of the lucky locals? Well, where there’s a will, there’s a way. Inspired travelers are already one step ahead, smuggling these pastry treasures in their carry-on bags to savor or share upon landing. It’s a testament to the power of a good snack to turn even the most mundane grocery run into an international taste test.

So, the next time you find yourself wandering the vast expanse of Costco, keep your eyes peeled for these delectable wheat cakes. Who knows? You might just discover your next must-have treat, ready to accompany you on your travels or simply make your kitchen a little more worldly. One thing’s for sure: Costco’s latest pastry sensation is a reminder that sometimes, the best adventures can start with a simple trip to the store.