Costco just dropped a countertop showstopper, and it’s going to make your kitchen look like a diner from 1959 (in the best way). The SMEG 50’s Style 4-Slice Toaster is officially in Costco’s September lineup for $199.99, and it’s already being flagged as a limited-quantity item — which, if you know Costco, means it’s basically a “blink and it’s gone” situation. If you’ve been eyeing one of these retro beauties on Williams Sonoma for $280+, this is your sign to sprint to the appliance aisle.
What Makes This Toaster Worth the Hype
This isn’t just a pretty face. The SMEG 4-slice comes with four extra-wide, self-centering slots so bagels and thick artisan bread sit upright and toast evenly — no more lopsided English muffins. It has six browning levels and two independent control sets, meaning you can run toast on one side and bagels on the other, each dialed to its own doneness. The backlit chrome knobs cover reheat, defrost, cancel, and bagel settings, and the powder-coated steel body resists scratches, stains, and corrosion, so it’ll actually survive years of butter drips and crumb chaos.
“This SMEG toaster anchors the high end of Costco’s new September arrivals, and Costco flags limited quantities.”
Translation: this isn’t a “wait for it to come back next month” kind of deal. Costco’s warehouse and online drops for splurge-y small appliances like this tend to move fast, especially once the retro-kitchen crowd on social media catches wind. And honestly? Between the built-in cord wrap, nonslip feet, and two removable crumb trays, this thing was clearly designed by people who actually make toast every single day.
Is It Worth $199.99?
Compared to SMEG’s own retail pricing (their 4-slice toasters regularly run $250 to $300 at department stores), Costco’s $199.99 tag is a genuine deal for the design and durability you’re getting. It’s not an impulse-buy price point, sure, but if you’ve been slowly building out a retro kitchen aesthetic — maybe alongside Costco’s wildest fall 2026 finds — this toaster is the kind of splurge that actually earns its counter space instead of collecting dust after month one.
It’s also a smart reminder that Costco’s appliance section quietly hides some of its best deals. If you’re already paying for a membership, you might as well be squeezing every bit of value out of it — check out 7 Costco membership perks almost nobody uses for a few more ways to make that card work harder for you.
Where to Find It (Before It’s Gone)
The SMEG 4-slice toaster is showing up both in warehouses and online at Costco.com, listed at $199.99 in a sleek black finish. Since Costco has explicitly flagged limited quantities, your best bet is checking your local warehouse’s appliance aisle sooner rather than later, or setting up an online cart the next time you’re browsing Costco’s new arrivals. Pair it with a lazy Sunday batch of bagels, and you’ve basically got a diner counter in your own kitchen.
Bottom line: if retro kitchen appliances make your heart happy and you don’t mind spending a little more for something that’ll outlast three cheaper toasters, this is the Costco splurge to grab this September — before it sells out like everything else worth having.
Photo credits: Image 1 — Costco/FinanceBuzz. Image 2 — Unsplash (Nguyen Dang Hoang Nhu).
