Okay, Costco, we see you. Just when we thought the bakery case couldn’t get any more dangerous, the warehouse giant quietly rolled out Twice Baked Cinnamon Filled Croissants and the internet has officially lost it. If you loved the first-ever fresh buttermilk biscuits Costco started baking in-house, buckle up, because this cinnamon situation might top it.
These aren’t your average Kirkland Signature butter croissants (though those are still a menu staple next to the Twice-Baked Chocolate Filled version and the Almond Croissant Pastries). This one is a churro-meets-cinnamon-roll-meets-croissant mashup, and shoppers cannot stop talking about it since it hit shelves in late July 2026.
What’s actually inside this thing?
Picture a flaky, buttery croissant that gets baked once, filled with a warm gooey cinnamon center, brushed with a light sugar syrup, then popped back in the oven for round two. The result: a crisp, caramelized golden exterior wrapped around a soft, pillowy inside, finished with a crunchy cinnamon-sugar streusel on top. It’s basically a cinnamon roll that went to croissant school.
“If you love cinnamon, you’ll love this one” — @costcotv on TikTok, pairing it with a morning coffee.
Over on Reddit’s r/Costco, shoppers have been drawing comparisons to the beloved (and sorely missed) cinnamon butter cake, with one commenter saying it “might rival the cinnamon pound cake.” Another Instagram foodie called it a straight-up “churro croissant” after unboxing the filling for the camera. High praise from a fanbase that does not hand out compliments lightly.
The price and the fine print
You’ll find them retailing for $9.99 for a six-pack, which puts them right in line with Costco’s other bakery splurges. The catch: availability seems to vary by location and, like most viral Costco finds, there’s a real chance they sell out or disappear before you make it back for seconds. If your warehouse has them, grab a box on sight — don’t wait around debating it in the parking lot.
Pro tip for stretching a box of six: pop one in the toaster oven for a couple minutes to re-crisp that streusel if you’re not eating it same-day. And if bakery runs are already part of your Costco routine, this is a great excuse to pair it with a coffee stop on your way through the food court before you tackle the rest of your list.
Worth the trip?
If you’re the type who lights up at cinnamon rolls, coffee cake, or churros, this is an easy yes. It’s a small splurge that delivers big on the nostalgia-meets-bakery-flex factor, and it’s exactly the kind of find that makes wandering Costco’s bakery aisle dangerous in the best way. Just don’t blame us when the whole box is gone before you even unpack the rest of your Costco haul.
Have you spotted the Twice Baked Cinnamon Filled Croissants at your Costco? Snap a pic and tag us — we want to see the streusel up close. And if your warehouse is sold out, keep checking back; restocks tend to roll in waves.
Photo credits: Image 1 — Reddit/GucciMonGo via Tasting Table. Image 2 — PJ McDonnell/Shutterstock via Tasting Table.
