Grab a cart and clear some freezer space, because Costco just restocked one of the most colorful little treats we’ve seen all summer. Bubbies’ new Fruit Paradise Mochi Ice Cream — a tropical trio of Passion Fruit, Red Ripe Strawberry and Blood Orange — is popping up in warehouse freezer aisles and immediately going into shopping carts by the armload. At $11.59 for an 18-piece box, that’s roughly 65 cents per bite, and shoppers are already calling it the freezer find of the season.
If you’ve been living your best life with Costco’s viral 3D fruit ice cream bars this summer, consider this your next obsession. Mochi ice cream has been a slow-building trend for years, but Bubbies’ sunset-toned lineup is the kind of eye candy that was basically built for a TikTok freezer haul.
What’s actually in the box
Each box comes with six pieces each of Passion Fruit, Red Ripe Strawberry and Blood Orange, all wrapped in Bubbies’ signature soft, chewy mochi dough. The brand’s super-premium ice cream is gluten-free, non-GMO and made without artificial ingredients, and every individually wrapped piece clocks in around 90 to 100 calories, so it’s a treat you can reasonably eat more than one of (we won’t tell).
“These were incredible,” one Costco shopper posted after finding the box in her local freezer section. Another added a simple, five-star review: “Great price.”
Availability is rolling out warehouse by warehouse rather than nationwide all at once, so if your local Costco doesn’t have it yet, don’t panic — but also don’t wait too long once it does show up. Bubbies items at Costco have a track record of selling through fast, and shoppers online are already reporting spotty stock just days after launch.
Bubbies has been quietly building a cult following at Costco for a while now, rotating through flavor collections like green tea, mango and vanilla depending on the season and region. The Fruit Paradise lineup leans hard into a beachy, tropical direction — think passion fruit cocktails and blood orange spritzes — which makes it feel more like a warm-weather splurge than a regular grocery run.
Why mochi is the smartest freezer buy of the summer
Mochi ice cream has a built-in portion control superpower that regular pints just don’t have. Each piece is individually wrapped and pre-portioned, so there’s no scooping, no melting mess, and no accidentally eating half a carton standing at the freezer door at 10 p.m. (we’ve all been there). It’s the same reason Aldi’s stracciatella cookie sandwiches have been such a hit this season — bite-sized, no-fuss treats are having a real moment right now.
And if mochi isn’t quite your thing but you’re still chasing that frozen-dessert high, Costco’s Waffle Cone Bar Cake is another warehouse freezer favorite worth a detour for on the same shopping trip.
Splitting a box also makes this an easy one to justify at checkout. Six pieces per flavor means a family of three can each claim their own favorite without any arguing over the last bite, and the individually wrapped format makes it a genuinely great option for tossing in a cooler for a pool day or backyard barbecue.
The bottom line
At under a dollar a piece for a premium, gluten-free, individually wrapped dessert in three genuinely fun tropical flavors, Bubbies’ Fruit Paradise Mochi is an easy yes. It’s a low-lift way to make an ordinary Tuesday night feel a little more like vacation, and with stock already looking spotty in some regions, this is very much a “grab it now, ask questions later” kind of Costco find.
Have you spotted the Fruit Paradise Mochi at your Costco yet? Snag a box before it disappears from the freezer case — and let us know which flavor wins your household. Our money’s on Blood Orange.
Photo credits: Image 1 — Bubbies Fruit Paradise Mochi via Parade / @costcoandsamsclubmama. Image 2 — Unsplash / Dovile Ramoskaite.
