The Dubai chocolate trend just checked into the Costco freezer aisle in the biggest way yet. Häagen-Dazs has rolled out Dubai Style Chocolate Mini Ice Cream Bars exclusively at Costco, and shoppers are already treating the 20-count boxes like they’re made of gold. Pistachio ice cream, toasted kataifi crunch, and a rich milk chocolate shell — this is the knafeh-inspired flavor bomb the internet has been begging every ice cream brand to make, and Häagen-Dazs finally delivered.
What’s Actually in the Box
Each box holds 20 individually wrapped mini bars, and the flavor profile reads like a love letter to the viral Dubai chocolate bar that broke the internet back in 2023. Häagen-Dazs starts with its creamy pistachio ice cream, wraps it in crispy kataifi (that’s shredded phyllo, toasted until golden), and finishes the whole thing off in a shell of rich milk chocolate. It’s the same knafeh-meets-chocolate combo that turned into a worldwide phenomenon, except now it’s cold, portable, and sitting in a Costco freezer near you.
Häagen-Dazs’ Head of Marketing, Rachel Jaiven, put it simply: the brand wanted a treat that invites people to “slow down, take their sweet time, and savor every bite, from the creamy pistachio ice cream to the crisp texture of golden kataifi wrapped in rich milk chocolate.” Translation: this is not a treat you inhale standing at the freezer case (although, no judgment if you do).
Pistachio ice cream, toasted kataifi crunch, and a milk chocolate shell — Costco just turned the internet’s favorite candy bar into a 20-pack of mini ice cream treats.
Where (and Where Not) to Find Them
These mini bars are a Costco exclusive, so you won’t spot them at Häagen-Dazs’ usual grocery store shelf space. They started hitting freezer sections nationwide in boxes of 20, priced between $15.49 and $15.99 depending on your region — which comes out to less than a dollar per bar for a treat that’s basically riding the same hype wave as $20 artisanal chocolate bars. The catch: Costco has confirmed the bars are rolling out slower in Texas and the Southeast, so shoppers in those regions may need a little extra patience (or a road trip to the next region over, if you’re truly desperate).
If you’ve already worked your way through Aldi’s Dubai chocolate coffee creamer, this is the next logical stop on your pistachio-chocolate world tour. And if mini frozen treats are already your Costco love language, these bars are landing right alongside other freezer aisle favorites like Costco’s Oreo Mini Ice Cream Sandwiches.
Why This One Might Actually Stick Around
Dubai chocolate has had one of the longest viral runs of any food trend in recent memory — it’s been almost two years since the original bar sent TikTok into a frenzy, and copycats are still multiplying. Costco has leaned into the craze harder than almost any other retailer, stocking everything from chocolate bars and brownies to coffee creamer and now, ice cream. Food trend analysts note that by the time a viral flavor reaches a warehouse club shelf, it’s usually already 12 to 18 months deep into its hype cycle, which means Dubai chocolate has officially proven it’s not a flash-in-the-pan moment.
For members who’ve already loaded up on Costco’s other new frozen treats this summer, these mini bars are an easy add to the cart — small enough to feel like portion control, indulgent enough that you’ll absolutely eat three in one sitting anyway.
The Bottom Line
At under a dollar a bar for pistachio ice cream wrapped in chocolate and crunchy kataifi, this is one of those Costco exclusives that’s worth building a whole freezer-aisle detour around. Just don’t be surprised if the box doesn’t make it home in one piece.
Ready to hunt these down? Check your local Costco’s freezer section for the 20-count box, and if you’re in Texas or the Southeast, keep checking back — wider rollout is reportedly on the way.
Photo credits: Image 1 — Häagen-Dazs. Image 2 — Fetty Ghaessani/Unsplash.
