Move over, chocolate croissants — Costco just gave the bakery case a cinnamon-sugar glow-up, and shoppers are losing it. The new Twice Baked Cinnamon Filled Croissants hit warehouse shelves in late July, and if the internet is any indication, they might be the best bakery drop of the whole summer. We’re talking flaky croissant dough, a gooey cinnamon filling, and a crunchy streusel-and-cinnamon-sugar topping that one shopper described as basically a “churro croissant.” Yeah, we’re already halfway to the parking lot.
What’s actually in the box
For $9.99, you get a six-pack of croissants that have been baked twice — first to build that classic flaky, buttery layering, then again with a cinnamon filling tucked inside and a crunchy streusel topping dumped on top. It’s the same treatment Costco gave its wildly popular Twice-Baked Chocolate Filled Croissants, just swapped for cinnamon lovers. Think cinnamon roll meets coffee cake meets croissant, all in one pastry that’s dangerously easy to finish in one sitting.
“The outside is dipped in a sugar cinnamon streusel which is incredible!” — @costcohotfinds, Instagram
That’s not the only rave review floating around. Over on TikTok, @costcotv put it simply: “If you love cinnamon, you’ll love this one.” And on Reddit’s r/Costco, one shopper went as far as to say the new croissants “might rival the cinnamon pound cake” — which, if you know Costco’s bakery lineup, is a serious compliment.
Why this one’s hitting different
Costco’s bakery has a track record of turning out cult favorites, but cinnamon desserts specifically seem to have a devoted fan base. Shoppers keep comparing the new croissants to the beloved (and often out-of-stock) cinnamon butter cake, which tells you everything about the hype level here. If you’ve ever fought your way to the front of the bakery section for a Kirkland Signature treat, you already know these are worth building your shopping list around.
Pair one with your morning coffee, warm it up for two seconds in the microwave to get that fresh-baked pull, or just eat it cold straight out of the container — no judgment here. And if you’re already stocking up on Costco’s bakery lineup, don’t sleep on the new Waffle Cone Bar Cake or the Oreo Mini Ice Cream Sandwiches that are also flying off shelves this month.
Where to find them (and how to save while you shop)
Availability depends on your local warehouse, so it’s worth calling ahead or checking with your bakery department if you don’t spot them right away. Since these are a newer item, they may not be in every store yet — but based on how fast Costco’s viral bakery items tend to disappear, we wouldn’t wait around. While you’re planning your trip, grab a look at this month’s Costco coupon book to see what else is worth adding to the cart.
Bottom line: at $9.99 for six, these croissants are a low-risk, high-reward bakery buy — especially if cinnamon rolls, churros, or coffee cake are your love language. Grab a pack before word spreads any further (it’s already spreading fast).
Photo credits: Reddit/GucciMonGo via Tasting Table (croissant close-up); PJ McDonnell/Shutterstock via Tasting Table (bakery department).
