Grab your cart and hold onto your peanut butter cravings, because Costco’s snack aisle just got a whole lot sweeter (and saltier). Reese’s Filled Pretzels have officially rolled out nationwide, and TikTok cannot stop talking about them. The pitch is simple: a crunchy pretzel nugget stuffed with real Reese’s peanut butter filling, no chocolate coating required. But is this the sweet-and-salty snack we’ve all been waiting for, or just another candy aisle impostor wearing a pretzel costume? We dug into the reviews, the ingredient list, and the price tag to give you the full scoop before your next Costco run.
What’s Actually In The Bag
Each pretzel nugget is a lightly toasted shell packed with a sweetened peanut butter filling — Reese’s version notably includes powdered sugar and natural flavor in addition to standard sugar, giving it a filling that leans closer to candy than your average savory snack. That’s by design. Reese’s wanted these to taste like the inside of a peanut butter cup, minus the chocolate shell, and reviewers agree the aroma alone gives it away the second you crack open the bag.
At Costco, you’ll typically find these bundled into bigger snack variety packs alongside other Costco staples — similar to how the retailer packages its rotating Ghost Energy variety packs, so keep an eye out for bundle deals rather than paying full retail for a standalone bag.
The TikTok Verdict Is… Mixed
Snack reviewers on TikTok have been putting these through the ringer, and the reaction has been split right down the middle. One widely shared review called them “a snack that’s knocking on the door of being great but just needs that Hershey’s chocolate coating,” while other creators have flat-out called the bites disappointing.
“They taste like they belong in the candy aisle — if that’s what you’re into, I won’t fault you.”
That candy-forward sweetness is really the whole story here. In a head-to-head taste test of 13 peanut butter-filled pretzel brands, Reese’s version landed near the bottom of the pack — not because it tastes bad, but because it tastes too much like a Reese’s cup and not enough like a pretzel. Testers praised the crunch and saltiness of the shell (240mg of sodium per serving, actually lower than several competitors), but felt each nugget ran a little too large for the mouthfeel to really work.
How It Stacks Up Against The Competition
Here’s the twist: the actual best-in-class peanut butter pretzel might already be sitting on a nearby shelf. In that same taste test, Kirkland Signature’s version (Costco’s own house brand) landed in the top three, thanks to Valencia peanut butter and a hint of molasses that gives it a more complex, less sugary flavor. If you’re a Costco regular chasing the ultimate sweet-and-salty fix, it may be worth tossing both in your cart for a side-by-side taste test of your own — the same way we’d recommend comparing snack options before committing to a full case, like we did with Costco’s bulk Tim Tams.
Price-wise, Reese’s Filled Pretzels are holding steady around $2.94–$4.37 for a 9-ounce bag depending on where you catch them (Amazon Subscribe & Save deals dip below $3), which is competitive with most name-brand peanut butter pretzels on the market. If you’re stocking up for lunchboxes or road trip snack bags, it’s a reasonable price of entry for something that’s, at minimum, conversation-starting.
Should You Buy It?
If you’re a die-hard Reese’s fan who wants your snack drawer to taste unmistakably like a peanut butter cup, these are absolutely worth the impulse buy. If you’re after a more traditional, balanced peanut-butter-pretzel experience with less “candy aisle” sweetness, Kirkland’s own version — or a bag of classic Trader Joe’s peanut butter pretzel nuggets — might satisfy you more. Either way, this is shaping up to be one of the more debated snack drops of the year, and we’re always here for a good pretzel controversy. Looking for your next protein-packed snack pairing? Don’t miss Khloé Kardashian’s Khloud Protein Popcorn, also spotted at Costco this month.
Have you tried Reese’s Filled Pretzels yet? Let us know in the comments whether you’re Team Sweet or Team Save Your Money — and tag a friend who needs to know before their next Costco haul!
Photo credits: Image 1 via Tasting Table. Image 2 via Hip2Save.
