Forget gin and juice — Snoop Dogg just dropped something a whole lot colder, and it’s parked right in the Costco freezer aisle. Meet the Snoopsicle, the first-ever popsicle from Snoop’s Dr. Bombay frozen treats brand, and shoppers are already stocking their chest freezers before summer runs out.
Each box packs 24 individually wrapped bars for $14.99, which shakes out to about 62 cents a pop. That’s a serious win if you’re feeding a crowd at a backyard barbecue, or just a household that goes through popsicles like they’re going out of style.
What’s actually in the box
The Snoopsicle comes in one flavor combo for now: a “razzed out” blend of raspberry, cherry, and lime sherbet, layered into a red-white-and-blue swirl that looks like it was designed for a Fourth of July cooler. Dr. Bombay says every bar is made with real fruit juice and no artificial colors, which is a nice bonus for a novelty freezer treat. Nutritionally, they’re light too: 60 calories per bar, 1g of fat, and 14g of carbs, so it’s an easier splurge than a lot of ice cream sandwiches taking up freezer space right now.
“That’s a good price,” one Costco shopper said in a haul video, pointing out that 24 bars for $14.99 beats most name-brand popsicle boxes at the regular grocery store.
The Snoopsicle is technically the newest member of the Dr. Bombay lineup, which Snoop co-founded with his son Cordell Broadus. The brand started at Walmart and 7-Eleven before landing a scoop shop on the Venice Beach boardwalk, and Costco is its biggest retail flex yet — the box is exclusive to the warehouse club for now, so you won’t find it at your regular supermarket.
Where to find it (and how fast it’s moving)
Snoopsicles have been popping up at Costco locations nationwide since late June, and price-tracking reports show it’s already sitting in the top 100 trending items across the warehouse this month. It’s not universal yet — inventory trackers are showing it in stock at roughly 9 out of every 10 stores checked, with a few locations already running low. If your local Costco has it, expect it to be sitting somewhere near the other frozen novelty boxes, not too far from where they stock Costco’s viral 3D Fruit Ice Cream, another frozen treat that’s been selling out all summer.
This isn’t Snoop’s first Costco run
Snoop Dogg has been building a real footprint at Costco this year. His $18.99 kettle chips sold out fast when they landed a few weeks back, and now the Snoopsicle gives the warehouse club a second exclusive built entirely around his name recognition. It’s part of a bigger pattern retailers are leaning into — celebrity-founded food brands show up with a built-in fan base, which means less advertising and more shelf traffic on day one.
If frozen treats are your thing this summer, it’s worth pairing a box of Snoopsicles with Costco’s Yasso frozen Greek yogurt cups for a lighter option when you want something a little more filling than a sherbet bar.
Should you grab a box?
At under a dollar per bar, the Snoopsicle is a low-risk way to try the hype for yourself. It’s not going to replace a scoop of real ice cream, but as a fruity, kid-friendly freezer staple with a fun celebrity story attached, it’s an easy add to your next Costco run — especially since nobody knows how long this exclusive sticks around.
Seen Snoopsicles at your Costco yet? Snap a pic of the freezer aisle and tag us — we want to see how fast they’re actually moving off shelves this week.
Photo credits: Image 1 — Dr. Bombay / Costco. Image 2 — Unsplash.
