Grab your reusable bags and clear a spot in the pantry, because Trader Joe’s just quietly dropped a dupe so good it has the whole internet doing a double take. Meet Main Squeeze Extra Virgin Olive Oil — a $10.99 cold-pressed EVOO in a squeezable bottle that looks suspiciously like it borrowed its entire personality from Graza, the $17 cult-favorite oil that’s been all over TikTok for the last two years. Same punchy graphic label, same narrow squeeze spout, same “drizzle it on everything” energy. The only difference? A price tag that’s about $6 friendlier to your wallet.
Shoppers spotted the new bottle on Instagram and immediately clocked the resemblance. “Graza by another name?” one commenter asked. Another put it more bluntly: “Graza olive oil dupe.” Trader Joe’s has built an entire cult following on this exact move — see also its Takis-adjacent tortilla chips and its imitation KitKats — and Main Squeeze slots right into that legacy of “why pay more for the name brand” energy.
What’s actually in the bottle
Main Squeeze is a 750 ml (25.4-ounce) bottle of Mediterranean extra virgin olive oil blended from Tunisia, Spain, and Italy, then packed in Italy. Trader Joe’s describes it as “golden, grassy, and pleasantly peppery,” and it’s built for the exact same use case that made Graza famous: drizzling over roasted veggies, burrata, or soup, plus everyday sautéing and pan-frying. The adjustable spout on the squeeze bottle is the whole point — no more wrestling with a glass bottle and a shot glass of spilled oil on your counter.
“It’s a golden, grassy, and pleasantly peppery taste with a mild kick on its aftertaste.” — Trader Joe’s shopper review
Taste-wise, early reviews call it genuinely solid — not quite on par with Trader Joe’s own Sicilian or California EVOOs, but priced well below both. One side-by-side taste test did give the edge to the real Graza in a blind comparison, but at nearly 40% less money, Main Squeeze is an easy way to try the squeeze-bottle trend without the splurge. The one gripe reviewers keep repeating: the nozzle is narrow and can get a little gunky after a few uses, so keep a towel handy for grip and cleanup.
Why this deal matters right now
Olive oil prices have stayed stubbornly high over the past couple of years, which makes an $10.99 squeeze bottle that undercuts a $17 competitor a genuinely useful grocery hack, not just a novelty. If you’ve been curious about the whole squeeze-bottle drizzling trend but didn’t want to commit almost $20 to test it out, this is your low-risk entry point. It’s a similar “get the trendy thing for less” move to what we saw with Trader Joe’s Potato Cheese Sticks, another viral find that delivered restaurant-style flavor at a fraction of the price.
Curious how Trader Joe’s stacks up against the competition on everyday staples like this one? We broke it all down in our full Aldi vs. Costco vs. Trader Joe’s price comparison, and pantry basics are consistently where TJ’s pulls ahead. Pair your new olive oil with another recent viral hit, Trader Joe’s Mandu Korean Kimchi Potstickers, for a pan-fried dinner that costs less than takeout delivery fees alone.
Should you buy it?
If you love the drizzle trend but hate the price tag, yes — grab a bottle next time you’re in store. Main Squeeze isn’t going to dethrone Trader Joe’s own premium oils for serious cooking, but as an everyday drizzling and sautéing bottle, it’s a smart, budget-friendly way to get in on one of the biggest pantry trends of the year. Stock is already moving fast at some locations, so don’t sleep on this one.
Have you tried Trader Joe’s Main Squeeze yet? Grab a bottle on your next run and let us know how it stacks up against Graza in the comments — and keep it locked on GroceryGoodies for the next viral grocery find before it sells out.
Photo credits: The Takeout (product and store images).
