Okay, TJ’s fans — we need to talk about breakfast, because it just got a serious glow-up. Trader Joe’s has quietly slid a Pumpkin Spice Brioche Style Liège Waffles box onto shelves for $4.99, and if you’ve been sleeping on the original Liège waffle craze, this is your sign to wake up (preferably to the smell of these toasting). We’re talking eggy, buttery brioche dough loaded with real pumpkin purée, cinnamon, ginger, and nutmeg, then studded with crunchy pearl sugar that caramelizes into little crackly bites. It’s basically a Belgian waffle and a pumpkin spice latte had the most delicious possible baby.
This isn’t Trader Joe’s first rodeo with Liège waffles — the original and strawberry versions have been low-key cult favorites for years, racking up TikTok raves and the occasional “don’t buy these, you’ll eat the whole box” warning. The pumpkin spice edition leans all the way into fall, joining the flood of pumpkin products the store just rolled out as part of its September fall preview, which dropped more than a dozen new seasonal arrivals worth hunting down.
“Each waffle has a sprinkling of coarse pearl sugar on it, so there’s a delicious crunch in every bite” — and yes, that crunch is doing a lot of the heavy lifting here.
How to Actually Eat Them
These come individually wrapped, six to a box, which makes them dangerously easy to grab-and-go. Straight out of the bag they’re soft, sweet, and ready for a commute. But the real move is popping one in the toaster for a minute or two — the sugar crystals caramelize, the edges crisp up, and suddenly you’ve got a waffle that tastes like it came from a fall farmers market stand. Drizzle with maple syrup, dunk in your coffee, or go full dessert mode with a smear of salted caramel or a dusting of powdered sugar.
Don’t Wait — This One’s Limited
Like most of Trader Joe’s pumpkin lineup, these waffles are only sticking around through the end of October, or while supplies last — whichever comes first. Given how fast the brand’s other Liège waffle flavors have flown off shelves in the past, we wouldn’t bet on these lasting the full season. If your store already sold out, don’t panic: TJ’s restocks fall favorites regularly through September, so check back in a few days.
Pair them with a fall breakfast spread by grabbing a box of the store’s Apple Cider Donuts for the group (because one carb-loaded fall treat is never enough), and if you’re hosting brunch, a bottle of the Pumpkin Spice Espresso Martini turns the whole thing into a full seasonal event.
The Bottom Line
At $4.99 for six individually wrapped waffles, this is one of the easiest “just try it” impulse buys in the whole fall lineup. Toast one before you judge — we promise the pearl sugar crunch alone is worth the trip down the bakery aisle.
Grabbed a box yet? Let us know if the pumpkin version beats the original over on our socials, and keep it locked to GroceryGoodies for every new Trader Joe’s fall drop as it hits shelves.
Photo credits: Image 1 via SheKnows; Image 2 via GroceryGoodies.
